(Ben posted this video first)
They’re directly trying to combat the negative perception of Microsoft, fighting fire with fire against Apple’s switch ads, but they seem to misunderstand a few things.
1. Apple’s ads are short. Very short. The Microsoft ad goes on for two full minutes of weird non sequiturs, including stuff about wearing shoes in the shower.
2. The premise isn’t very funny. Here it is: two extraordinarily wealthy men buy shoes at a suburban mall. They talk about dumb things. Jerry Seinfeld mugs. Not funny.
3. Bill Gates is a zombie. He sucks the energy right out of it.
4. Jerry is funny when he plays straight, not monkey. He’s playing monkey, not straight.
5. Apple’s ads are iconic. Two guys stand in a white infinity. PC guy is the monkey, Apple guy is the straight.
6. Apple’s ads are clear. The two guys talk about how much better Macs are, and then they cut to a picture of a Mac. The Microsoft ads don’t mention Microsoft until the very end, and even then it’s some muddled dialogue about magic beans or something.
7. Apple’s ads are hip. It helps that Apple’s products are hip, too. Microsoft isn’t hip. Microsoft desperately wants to be hip, which is why it made this ad in the first place. That’s horribly misguided, because Microsoft’s stuff isn’t ever going to be hip. It’s so self-aware in its unhipness that the ad seems to think that this alone will propel it right back to being hip. But it doesn’t. It just looks lame.
8. Jerry Seinfeld was very popular in the 1990s. I don’t think he’s very popular now.
As is typical for Microsoft, they’re trying to appeal to people with a huge, committee-created, board-certified Marketing Initiative endeavor that supports a limp, unexciting, unhip, uninteresting product in a way that comes off as an old guy who buys New Balance sneakers and gets a tribal tattoo so the women he hits on won’t realize how old and flaccid he actually is.