"Stars are not important. There is nothing interesting about stars. Street lamps are very important, because they're so rare. As far as we know, there's only a few million of them in the universe. And they were built by monkeys." - Terry Pratchett
They wouldn’t let me fly the helicopter. Photo by Dave Holzemer.
I am a writer, editor, video maker, content creator and digital marketer based in Pittsburgh, PA. If you can look at it on a screen, I’ve probably made it, edited it, cut it, recorded it or developed it. I love telling great stories about amazing stuff and I’ve been doing it for over 20 years.
Writing & Editing
I am a writer first and foremost, and it shows. I can write anything, from a tweet to a magazine-length news story. I even wrote a novel! I can write for every style and audience, and I know how to use a comma.
Social Media
Besides curating my own social media presence since the advent of the term (and probably before it), I managed the social media accounts of an entire University, a College and two nonprofits.
Content Creation
I create content for social media, websites and even good old fashioned paper. My videos have earned national awards. I have developed comm flows, media strategies, ad campaigns, and so much more.
Marketing Leadership
Making things is fun, talking to people for stories is exciting, planning events is satisfying, but making decisions is the part of the job that only comes from experience. I’ve been there and I’ve done it.
Don’t take my word for it
I’ve been using the main social media platforms for years and I know how to leverage them for maximum impact. Twitter, Facebook, Pinterest, LinkedIn, and Instagram each have unique needs and require careful consideration. Content makes the world go ‘round! Pictured: Twitter liked my tweet so much they used it in their campaign at Union Square, NYC.
My three favorite things
If I had to give you just three examples of my best work, these are the projects I’m most proud of.
Entering the Chaos of Immigration
This is an article I wrote for Carlow University Magazine. My relationships with faculty and other departments gave me a direct line to stories like this one. It was my honor to tell it. [pdf link]
Heat Death of the Universe
An anthology of short stories called Machine of Death, an overarching premise: what if a machine could predict the method of your death? My story was picked out of hundreds of submissions. I’m very proud of it. And how neat is that illustration by Eisner Award winner Ramon Perez? [website link]
A Day in the Life of a Nurse
The values of Carlow University, and the critical concerns of the Sisters of Mercy, inform much of what students are able to do. I filmed and interviewed one such student as she served needy Pittsburghers at the Jubilee Soup Kitchen. This video won a Telly Award, granted by a national advertising organization. [video link]